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A Patent Application Published at WIPO today from Google, with the name Nanoparticle Phoresis by inventor Conrad Andrew Jason. Read the entire article here Google Files Patent for Wearable Nanotechnology Anti-Cancer Technology.
Google event “Firestarters” declares that planners and strategists in creative, media and digital agencies are pivotal to accelerating change within those companies. Read the entire article here: Firestarters in NYC: The New Agency Operating System – Think with Google.
The findings of a Boston Consulting Group report commissioned by Google are summarized in a Think With Google article, “The Value of an Integrated Platform for Programmatic Buying.” The report outlines 5 key steps to improving digital marketing campaigns in a Big Data / Programmatic Buying world. Based on the research, “On average, the results […]
In the free download, Google looks at the four tenets of measurement-focused marketing: choosing the right metrics, focusing on your best customers, valuing the customer’s whole journey to purchase and proving impact. Used collectively, these tenets can improve campaign success. Get the download here: Measure What Matters Most: A Marketer’s Guide – Think with Google.
It’s true. The National Cancer Institute said last month that it would pay $19 million to move copies of the 2.6 petabyte Cancer Genome Atlas into the cloud. Copies of the data, from several thousand cancer patients, will reside both at Google Genomics and in Amazon’s data centers. Read the science facts here: Now Google […]
Here is a one minute lesson on improving search engine optimization for your .edu website. Read the entire article here: One Minute Training: SEO For Higher Education | LinkedIn.
Keyword research is a basic skill for any SEO. The actual process of finding those keywords, however, does not require expensive tools, formula-driven methods, or an extremely limited pool of options. Read the entire article here: 6 Untapped Keyword Sources to Improve Your Keyword Research – Moz – Moz.
A new meta-analysis of 61 studies by Google and Ipsos MediaCT measured the impact of search ads on brand awareness, and the results were clearly positive Read more about it here New Research Shows Search Ads Drive Brand Awareness – Google.
Consumers of today use multi-screen media to make life easier, simpler and more meaningful. What can brand advertisers do to connect with these new consumers? Google partnered with TNS and Ogilvy to answer this question. Read more about it here: When the Path to Purchase Becomes the Path to Purpose – Google.
People are searching all the time, across devices. Therefore, it’s more important than ever before to make sure that your message is where people are looking. via New research shows that 88% of ad clicks from mobile search are incremental to organic clicks – Inside AdWords.
This article successfully describes why ‘Bounce Rate’ is much abused and much maligned. The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. via Why You Need To Understand Google’s Obsession […]
