Category: <span>Higher Education Digital Marketing</span>

President Obama’s controversial college-ratings plan has spawned 16 months of intense debate, much of it centering on one key question: What measures would factor into the ratings? Read the entire article here More Metrics, More Problems: Breaking Down Obama’s College-Ratings Plan – Government – The Chronicle of Higher Education.

Google event “Firestarters” declares that planners and strategists in creative, media and digital agencies are pivotal to accelerating change within those companies. Read the entire article here: Firestarters in NYC: The New Agency Operating System – Think with Google.

Fifty-four percent of freshmen attending four-year institutions in 2013 went to one no more than 100 miles from home, according to the most-recent Freshman Survey from the Cooperative Institutional Research Program, part of the Higher Education Research Institute at the University of California at Los Angeles. Read the entire article here: Why Comparing Lots of […]

Read the entire article here: What You Need to Know About Companies That Run Online Programs for Colleges – Technology – The Chronicle of Higher Education.

Study: “The College of 2020: Students” found that “the adult-­education market will be the fastest-growing one in higher education for the foreseeable future.” Read the entire article here An Aging America: Higher Education’s New Frontier – Commentary – The Chronicle of Higher Education.

LeadsCouncil, an independent association dedicated to advancing the online lead generation industry, today announced that the largest U.S. universities see digital channels as the competitive edge in attracting top talent in the crowded admissions space. Read the entire article here Report: Universities Maximize Digital Marketing Dollars in Competitive Landscape – MarketWatch.

Durham College (DC) is pleased to congratulate its Communications and Marketing department on winning six Education Digital Marketing Awards (EDMA), presented by the Higher Education Marketing Report, the most widely read publication for educational marketers. via Durham College wins six Educational Digital Marketing Awards NorthumberlandView.ca.