Form conversion rates continue to depend more on the type of form being used than the number of fields in the form Read the entire article here Form Conversion Rates: What’s Working?.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Read the entire announcement here: Official Google Webmaster Central Blog: Finding more mobile-friendly search results.
We’ve known that “speed counts” for SEO, but this is the first time that Google is displaying “Slow” in the search results! Read the entire article here: Google Mobile Displaying “Slow” Label In Search Results For Slow Sites?.
Starting today, you will find two new resources in the Learn tab of the Adwords Help Center to keep you on top of all the new AdWords innovations and help you understand how they work. Read the entire article here Inside AdWords: Staying on top of AdWords numerous new features – and learning how to […]
Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact. Read the entire article here How Mobile Video Can Drive the Future of Brand Marketing – Think with Google.
Just as Google has Quality Score, beginning this week, Facebook is going to start showing relevance scores as a visible metric in ads reporting tools. **This will affect cost and delivery of ads. Read the entire article here Relevance Score for Facebook Ads | Facebook for Business.
Google says, “Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together.” Read the entire article here Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results – Analytics Blog.
Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they drive. Read the entire article here Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals.
To help make it easier for advertisers to reach their most qualified customers, Google has enabled retargeting with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with Google remarketing (retargeting) in four easy steps. Read the entire article here Start Remarketing with Google Analytics […]
Will higher education go the way of music albums and cable TV? Is it inevitable that the Internet will break apart degrees and colleges? Read the entire article here Higher Education Is Not a Mixtape – The Atlantic.
Ci, a new app that connects high school students directly to college admissions, has raised $400,000 in funding. Bob Khederian, chairman of Belmont Capital Partners, led the round. Read the entire article here: PE HUB » College admissions app Ci scores $400K.
Some of the biggest changes were the addition of sections for mobile, international, and site speed. Read the entire article here Technical Site Audit Checklist: 2015 Edition – Moz.
