Category: <span>Higher Education</span>

It’s the right time to enter the Online Education Market in India. TechNavio’s report forecasts the Online Education market in India to grow at a CAGR of 17.50 percent over the period 2014-2019. Read the entire article here: Online Education market in India to grow at a CAGR of 17.50% : News.

Millennials under 25 view the most EDM content on YouTube, and this represents a huge (and largely untapped) opportunity for marketing to this demographic. Read the research here: https://www.thinkwithgoogle.com/infographics/have-you-heard-of-edm.html

The Internet has hundreds of college-search sites, most of them guided not by sophisticated algorithms but by money.  John Katzman, founder of  Noodle, says it’s time “to clean up the education marketplace” involving online search. Read the entire article here Educational Entrepreneur Wants to Clean Up Online College-Search Business – Administration – The Chronicle of […]

If you have separate URLs for mobile and desktop pages, use the specific annotations. Read the entire article here: If you have separate URLs for mobile and desktop pages, use the following….

Today, the President unveiled a new proposal: Make two years of community college free for responsible students across America. Read the entire article here: The President Proposes to Make Community College Free for Responsible Students for 2 Years | The White House.

Unlike other major purchases in life — a home, a car — many families know little about what they will actually pay for college, and more important, exactly how they will finance it until a few weeks before a final decision needs to be made in the spring of the senior year of high school. […]

LinkedIn is promoting its new college search section with a $10,000 scholarship prize.  Helping students find the right school. Read the entire article here: Introducing the LinkedIn Scholarship.

From the CEO of Cascade CMS: When you think about it, marketing in the higher education space is really a hybrid of Business to Business B2B Business to Business and Business to Consumer/Community B2C marketing. Read the entire blog post here: Higher Education and the Sales Funnel | .eduGuru.

Not all that many years ago, college and university marketing consisted mostly of publishing glossy view books, buying space in various print guides, and sending direct mail to prospects. The digital revolution changed everything. Read the entire article here:  What Higher Ed Marketers Can Learn From Luxury Brands.

Build one ad that will dynamically show tailored messaging to your site visitors, like the degree programs they engaged with on your site, and similar programs within your school. Learn how you can get started with Dynamic Remarketing. Join Google for a live Hangout on Air with Google product managers and experts on Thursday, October […]

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013, details the US Census Bureau in a recent data release. Read the entire article here US College Student Demographics in 2013.

Here is a one minute lesson on improving search engine optimization for your .edu website. Read the entire article here: One Minute Training: SEO For Higher Education | LinkedIn.