A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. Read the entire article here: 3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top […]
Category: <span>Hispanic Market</span>
Hispanics are the heaviest smartphone internet consumers, outpacing the other races and ethnicities particularly in streaming audio and social networking time. Read the entire article here: Adults’ Weekly Media Use, by Race/Ethnicity
New research into the online behavior and preferences of Hispanics provides insight into how to connect with them. And it all starts with mobile and culture. Source: New Research Shows How to Connect With U.S. Digital Hispanics Online – Think with Google
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, according to an Adroit Digital survey of 607 Hispanics Read the entire article here Most Influential Advertising Media Among Young Hispanic Online Shoppers.
U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices, are power users of mobile and over-index in video consumption. Yet, despite the facts, U.S. Hispanics are a vastly underserved market, and the opportunities to reach them through digital remain largely untapped. Read the entire article […]
