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Category: <span>Infographics</span>
Google reveals five factors that affect the extent to which ads are seen, from page position to ad dimensions and more. One surprising finding: Above the fold does not always mean viewable. Get the infographic here: 5 Factors of Viewability – Think with Google.
During the first half of 2013, display advertising – though measured in a subset of markets – posted the fastest growth rate, of 26.6%. TV continued to outpace the overall average, with a 4.2% increase in spending, although it was outdoor 5% that rose most rapidly among traditional media. via Global Ad Spend in H1: […]
Projections for US Advertising Media Spends 2012-2017
Chart/table from: What Internet Users Like to Share on Social Media Sites.
The Demographics of “Cell-Mostly” Internet Users.
If a stereotype exists regarding the typical college student, it’s likely a non-Hispanic white individual in the 18-24 age range. Such individuals accounted for a minority 46.7% of all college enrollments last year. See the info chart and census info here: US College Student Demographics in 2012.
You guessed right, websites – The marketing chart is here: Which Sources Are B2B Media Users Leveraging For Buying Decisions?.
Links are still believed to be the most important part of the algorithm approximately 40%. Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor. SEOs do not think social factors are important in the 2013 algorithm only 7%, in contrast to the […]
It is expected, by 2017, online ad spending will equal TV ad spending in the U.S. In 2012, online ad spending overtook all print media spending combined. 27 surprising facts and charts on social media ad spending.
New from Google this infographic on today’s student. Notice that performing online searches and watching online videos are the most popular ways to supplement learning.
Top 10 Ranking Factors Search Metrics.
