Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on Facebook’s properties, according to Marin Software’s latest quarterly benchmark report covering client activity in Q4 2018. Read the entire article here: Instagram Stories Accounting for Growing Share of Facebook Ad Spend – Marketing Charts

With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%). Source: Social Networking Platforms’ User Demographics Update 2016