Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on Facebook’s properties, according to Marin Software’s latest quarterly benchmark report covering client activity in Q4 2018. Read the entire article here: Instagram Stories Accounting for Growing Share of Facebook Ad Spend – Marketing Charts
With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%). Source: Social Networking Platforms’ User Demographics Update 2016
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey Read the entire article here: Instagram Grows As A Social Advertising Channel
Twitter now ranks ahead of Facebook as teens’ most important social network via Twitter Overtakes Facebook as Teens’ Most Important Social Network.