Not mobile ready yet, read this: the most common shopping activity by both smartphone and tablet shoppers is researching an item. Read the entire article here: What Are The Most Important Factors For Mobile Shoppers?
Mobile is now larger than any single non-mobile digital advertising category Read the entire article here: Mobile Captures Larger Share of Growing US Online Ad Spend
Facebook will now work with publishers to sell advertising on their mobile websites through its Audience Network product. Read the entire article here: Facebook Expands Ad Network to Mobile Web
Already leagues ahead of Apple’s Siri in natural-language recognition, Google Now’s expanded role in Android M could make it the most valuable feature. Read the entire article here: Google’s ‘Now on Tap’ is Android’s next killer feature — if it works – CNET
Bing jumps on the Mobilegeddon bandwagon. Read the entire article here: Our approach to mobile-friendly search | Webmaster Blog
Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 (the 3-month average ending in March) Read the entire article here: Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone
Google’s Gary Illyes responded to feedback on Twitter on the topic of the new mobile friendly algorithms, which is fully rolled out. Read the entire article here: Google To Improve Mobile Friendly Algorithm Including Mobile Page Speed
How Consumers Really Find and Use Your Apps Download the whitepaper here: mobile-app-marketing-insights.pdf
Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users. Read the […]
There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Read the entire article here: US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users
This mobile-only milestone is meaningful because it signifies how smartphones and tablets (particularly the former) are becoming — or rather, have already become — our primary access point to the internet. Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last […]
Google represented 88.2% of mobile search traffic in Q1 2015, versus about 8 in 10 organic search visits overall. Read the entire article here Estimated Mobile Share of US Organic Search Traffic, by Engine.
