Mobile will grow to represent 50.1% of digital search ad spending next year, predicts eMarketer, up from 38.1% share this year. Read the entire article here Could Mobile Overtake Desktops in US Search Ad Spend Next Year?.
Category: <span>Mobile</span>
Last night, Google started rolling out the mobile-friendly text labels in the mobile search results. Read the entire article here Google Mobile Friendly Labels Are Now Official; Here Is How To Get Them.
A single line added to Google’s announcement about their mobile-friendly labels rolling out to mobile searchers said that Google is experimenting with using mobile-friendly criteria in their ranking algorithms. Read the entire article here: Google Is Testing Mobile-Friendly Signals In Their Ranking Algorithm.
There’s still time to be an early adopter! Only 19% of marketers surveyed have a mobile-first mindset, per a report from the CMO Council, with respondents as likely (18%) to view mobile as the “latest shiny toy.” Read the entire article here Marketers Weigh In On The Mobile To-Do List.
Mobile is growing at a fantastic pace – in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, Google has added the Mobile Usability feature to Webmaster Tools. Read about the usability tool here: Official Google Webmaster Central Blog: Tracking mobile usability in Webmaster […]
New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. Read the entire article Top Search Ad Position More Important on Mobiles Than Desktops.
Mobile now accounts for more than one-quarter of online video views Read the entire article here Mobile Share of Online Video Views, Q1 2012-Q2 2014.
This is the single most important and definitive 164 page read of our time. Mary Meeker is a rock star. The entire presentation is here: 2014 Internet Trends — Kleiner Perkins Caufield Byers.
Comscore says mobile ad dollars will be incremental to existing display ad revenue and will pull from other media – most likely print and radio. Read the entire article here Is Mobile Bringing About the Death of the PC? Not Exactly… – comScore, Inc.
Strategies for placing ads online: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. Read the entire article here US Android Smartphone Users’ App Activity, by Time of Day.
Starting today, you can say “Ok Google” on your Android device whenever the screen is on or your device is charging. Read the entire article here: “Ok Google” From Any Screen – Inside Search.
Smartphone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December Q4, according to new figures from comScore, up 2.2% points from 63% on average during Q3 and more than 11% points from the same time frame a year earlier. via Smartphone Penetration Tops 65% of the US Mobile […]
