Smartphones and tablets combined to account for 32% of Google organic search visits during the fourth quarter Read the entire article here Almost 1 in 3 Google Organic Search Visits Estimated to be Mobile in Q4 2013.
Category: <span>Mobile</span>
Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process. Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites. Location proximity […]
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. Marin has seen this trend happening over the past three years –the report says the results underscore the need for advertisers to “focus their attention to optimizing […]
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project via US Tablet Owner Demographics as of September 2013.
The Definitive Guide To Mobile Published By Google: The Mobile Playbook. The Mobile Playbook outlines five questions every business should address when it comes to developing successful mobile strategies: How does mobile change our value proposition? How does mobile impact our digital destinations? Is our organization adapting to mobile? How should our marketing and attribution […]
SEO advice from Google Official Google Webmaster Central Blog: Making smartphone sites load fast.
Driving phone calls should still be a priority for businesses in every industry. via Inside AdWords: New research shows that 70% of mobile searchers call a business directly from search results.
Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults. via Digital Set to Surpass TV in Time Spent with US Media – eMarketer.
The SEO’s Guide to Building a Great Mobile Site – Moz. Excellent article discussing the benefits of responsive vs. specific to mobile site.
People are searching all the time, across devices. Therefore, it’s more important than ever before to make sure that your message is where people are looking. via New research shows that 88% of ad clicks from mobile search are incremental to organic clicks – Inside AdWords.
