Business leaders are projecting more in digital and less in traditional media for 2016. See the projections here: 2016 Marketing Budget Trends, by Channel
Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate, according to the latest figures from the IAB and PwC. At $13.3 billion, this represents a new Q1 standard, though that’s obviously going to be the case given growth from the prior “historic” peak in the year-earlier period. Online ad revenue growth […]
More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%) Read the entire article here What Tech Marketers Want From Their Media Partners – And Why.
A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening Read the entire article here: 4 in 5 Companies Report Steady or Increasing Costs-Per-Lead.
Mobile is the fastest-growing advertising medium around the world, says ZenithOptimedia, which predicts global ad spending growth of 5.3% this year and next and 5.9% in 2016. Read the entire article here Global Ad Spend Share Forecast, by Medium.
“Succeeding as a startup founder increases the chance that you’ll be fired, because … the skills required to scale a company are so different from those to needed launch one.” Read the entire article here Why Start-Ups Replace Early Employees (and How to Keep Your Job) – N. Taylor Thompson – Harvard Business Review.
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years Read the entire article here CMOs on the Fundamental Changes for Marketing in the Next 5 Years.
The number of websites has burst above one billion and is growing apace, according to figures updated in real time by online tracker Internet Live Stats. Read the entire article here Number of websites explodes past a billion and counting – Yahoo News.
Tips and tricks to make “Online Marketing” welcoming to women as viewed by MOZ Blog Read the entire article here Ways to Proactively Welcome Women Into Online Marketing – Moz.
Digital media ad sales are predicted to grow by 15.7%, fueled by social media +32% and video +31%. Read the entire article here US Ad Spending Forecast to Reach New Peak Next Year.
This is the single most important and definitive 164 page read of our time. Mary Meeker is a rock star. The entire presentation is here: 2014 Internet Trends — Kleiner Perkins Caufield Byers.
According to Meeker, the opportunity is with Internet and Mobile. Reduced opportunity with Print, Radio and TV. Read the entire article here
