When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience Source: Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience
Business leaders are projecting more in digital and less in traditional media for 2016. See the projections here: 2016 Marketing Budget Trends, by Channel
Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to be even more […]
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form Read the entire article here Form Conversion Rates: What’s Working?.
New business development ranks as this year’s biggest challenge, cited by 27% of respondents, echoing the focus on revenue growth. Read the entire article here: Assessing the State of Digital Marketing.
Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion. Read the entire article here US Online Ad Revenue Growth Continues Unabated in Q3.
Millennials (18-34), for the first time, are spending more time online at home than watching TV. The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. Read the entire article here: Online Adults Report Spending Close to 3 Hours […]
Years ago “owned music” and “broadcast radio” would once have made up 100% of teens’music listening time. Now it only accounts for just 56%. Encroachment from online radio/music pureplays (think Pandora or Spotify) and YouTube for music now account for significant portions of teen’s music-consumption time. It’s a peek into the future of media as […]
Are consumers comparison shopping on their smartphone in your store? In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer’s in-store shopping journey. Read the entire article here New Research Shows How Digital Connects Shoppers to Local Stores – Think with Google.
The number of websites has burst above one billion and is growing apace, according to figures updated in real time by online tracker Internet Live Stats. Read the entire article here Number of websites explodes past a billion and counting – Yahoo News.
This is the single most important and definitive 164 page read of our time. Mary Meeker is a rock star. The entire presentation is here: 2014 Internet Trends — Kleiner Perkins Caufield Byers.
45% of daily smartphone time is spent simultaneously with TV; 37% of daily laptop time is spent with TV; and 55% of daily tablet time is spent simultaneously with TV. The main reasons for stacking, which accounts for 70% of simultaneous screen time, are: To fill time during the ad breaks (43%); To keep up […]
