Data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read the entire article here: US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From […]
Category: <span>Pay Per Click Advertising</span>
Here are some of the top areas Google focused on in their fight against bad ads in 2015 Read the entire article here: Official Google Blog: How we fought bad ads in 2015
New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they drive. Read the entire article here Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals.
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Read the entire article here Which Day of the Week Nets The Highest Share of Search Ad Clicks?.
32% of global company marketers primarily based in the UK say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization. Read the entire article here 1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization.
New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. Read the entire article Top Search Ad Position More Important on Mobiles Than Desktops.
What are the biggest challenges with Higher Education Pay Per Click advertising today? Read the entire article here 5 Tips From A Higher Ed PPC Guy | LinkedIn.
Top Paid Search Columns Of 2013 Read the entire article here via Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013.
“Recommendations by people I know” ranks as the #1 most influential form of advertising. Nielsen-Most-Influential-Forms-of-Advertising-Sept2013.png PNG Image, 1000 × 546 pixels.
