Data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read the entire article here: US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From […]

Over the last year, Google AdWords has massively improved conversion tracking capabilities, reporting on conversion metrics and the automated bidding functionality that they drive. Read the entire article here Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals.

Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Read the entire article here Which Day of the Week Nets The Highest Share of Search Ad Clicks?.

32% of global company marketers primarily based in the UK say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization. Read the entire article here 1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization.

New research demonstrates that the top position is most important on smartphones, and that the distribution of tablet clicks tends to be more closely aligned with smartphones than with desktops. Read the entire article Top Search Ad Position More Important on Mobiles Than Desktops.