To help make it easier for advertisers to reach their most qualified customers, Google has enabled retargeting with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with Google remarketing (retargeting) in four easy steps. Read the entire article here Start Remarketing with Google Analytics […]
New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google’s advertising campaigns, to become more transparent. Read the entire article here: Google Tells Agencies To Be More Transparent 10/20/2014.
Among the 88% of respondents using retargeting, roughly 9 in 10 retarget on Google. Read the entire article here Top Retargeting Channels and Challenges For Enterprise Marketers.
1) Heightened Brand Recall 2) Greater Engagement 3) Increased Conversion Read the entire article here: 3 Surprising Benefits Of Retargeting.
Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous “cookie,” which has become the focus of regulators and privacy advocates. via Microsoft Also Working On Their Own Ad Tracking Technique.
“Recommendations by people I know” ranks as the #1 most influential form of advertising. Nielsen-Most-Influential-Forms-of-Advertising-Sept2013.png PNG Image, 1000 × 546 pixels.
Excellent post from an SEO colleague. Three AdWords Remarketing Features You Must Test Now! | SEER Interactive.
