Don’t bother for the keywords, “near me” in SEO. It probably won’t be long before Google will ignore that phrase, or reduce its effectiveness, in order to provide the best search results. Read the entire article here: Google & Optimizing for Local “Near Me” Searches in Search Results
Bing and Google share many of the same ranking signals, but there are also key differences which we’ll examine in this article. Read the entire article here: 5 Ways SEO for Bing is Different from Google SEO
SEO for local business has gone through a number of changes. Now, it seems Google updates will require a new look at vertical-specific ranking factors. Read the entire article here: SEO ranking factors for 4 business verticals and what they mean for local businesses
“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]
“Local SEO was often a sideshow in the search world. But with the rise of mobile (post-iPhone), the increasingly clear link between digital research and offline buying, the value of local listings management has become obvious to brands and marketers.” Search Engine Land Read the entire article here: The Yext IPO and the triumph of […]
Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and Mirriam Ellis peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. Read the entire article here: The 2017 Local SEO Forecast: 10 Predictions According to […]
Based on Millennials’ top 1000 search terms within the banks and financial institutions industry over a 12-week period spanning Q1 2016, the report shows that “calculator” is one of the top-indexing search terms. Read the entire article here: These Financial Search Terms Are Key For Millennials
When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Read the entire article here: How to make SEO a company-wide habit
When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Read the entire article here: Everything You Need to Know About Using Yoast SEO for WordPress – Moz
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Read the entire article here: The Marriage Between Conversion Optimization & SEO
If content is king, then the user is queen, and she rules the universe. Read the entire article here: My Single Best SEO Tip for Improved Web Traffic – Moz
New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
