This article successfully describes why ‘Bounce Rate’ is much abused and much maligned. The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies. via Why You Need To Understand Google’s Obsession […]
Category: <span>SEO</span>
How Google measures and predicts satisfaction. Here’s an article that explains how it’s done. via SEO Ranking Factor #1 is Satisfaction – Moz.
Chart/table from: Organic Search Continues to be the Primary Way Adults Find Websites.
This just in from SEO Roundtable. Keep your cool. SEO is like investing in stocks. Go for the long term. Webmasters Buzzing Update Possible Google Update.
We’re doing a fair amount of experimenting with the new tools available on Rich Snippets. So far the ‘Author’ markup is proving to be very valuable in improving rank and CTR. Getting started with structured data – Inside Search.
