With 79% adoption among online adults, Facebook use has increased from 72% in the same survey conducted last year. Facebook use remains most popular among 18-29-year-olds (88%), with women (83%) continuing to be more likely to use the platform than men (75%). Source: Social Networking Platforms’ User Demographics Update 2016
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo Read the entire article here: Facebook Grows As Dominant Content Sharing Destination
Social Media is supreme. Publishing channels such as direct mail, TV, print and radio will prove to be smaller touch points, per respondents, although they hold a significant degree of influence over consumers’ purchases today. Read the entire article here: What Strategic Programs Will Define Marketing Departments in 2020?
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. Source: How Are Consumers Spending Their Time Online?
72% of respondents aged 12-24 said they currently use Snapchat, up from 57% last year. In the process, Snapchat has surpassed Instagram usage, which itself has grown from 59% to 66% among this demographic. Source: Youth Now Say They’re More Likely to Use Snapchat Than Facebook or Instagram
About half (49%) of teens reported having heard about a new brand from Instagram, with this platform considerably ahead of both Facebook (37%) and Twitter (30%). Read the entire article here: How Do US Teens Hear About New Brands?
For the first time this year more than half (50.3%) of the US population will use Facebook at least once a month, according to a recent eMarketer forecast. Read the entire article here: US Social Network Penetration Forecast
6PM is the peak hour for Facebook Messenger, while Twitter and Instagram usage are highest at 7PM and 8PM. Get all of the results here: What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
Today, Facebook expands the ability to share live video to everyone in the U.S. via iPhone, and we plan to start rolling this out to the rest of the world over the coming weeks Read the entire article here: Expanding Live Video to More People | Facebook Newsroom
Did you ever wonder what data Facebook knows, and stores about you? View and download your private information here: Accessing Your Facebook Data | Facebook Help Center
New Research November 2015: Only a minority feel good about their ability to measure the ROI of the other digital channels. Read the entire article here: For ROI Proof, Paid Search Tops the Digital List Again
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account, per the latest annual analysis from the University of Massachusetts Read the entire article here: Fortune 500’s Social Media Platform Use in 2015
