A vote for Earned Social Media.  Nielsen’s latest “Global Trust in Advertising”  indicates that personal recommendations are the reason most people take action on ads. Read the entire article here: Trust in Advertising: Who’s Got It, and For What Formats?

Now you can have face-to-face conversations with your friends and the people you care about via Messenger. Read the entire article here: Introducing Video Calling in Messenger | Facebook Newsroom

Tests are underway for how employees can use news feed, groups and messaging for their work, but will be kept separate from personal profiles Read the entire article here Facebook at Work: social network launches ‘pilot’ for companies | Technology | The Guardian.

The results o f a YouGov Survey show that, as expected, Facebook is still by far the largest social network, with three-quarters of adults (80% of women, 70% of men) reporting being members. The second-tier, by penetration, consists of Twitter (31%), Google+ (29%) and LinkedIn (28%). via Who’s Using Which Social Networks?.

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35 Read the entire article here Travel Content Sharing Skews Young.

The rising importance of Social Media: Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions, finds a Razorfish survey [download page] of online consumers across 4 key markets. Read the entire article here Word-of-Mouth Again Said Leading Purchase Influencer.

Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t.   Eight of the 10 skills that have grown the most in popularity ranking over the past year are non-technical and nearly half of these are healthcare related. Read the entire article here Your Skills […]

Teens continue to gravitate to Instagram and away from Facebook Read the entire article here: Instagram Grows As Teens’ Social Network of Choice.

“It is clear now that there are things we should have done differently.” “we failed to communicate clearly” Read the entire article here Research at Facebook

Read the entire article here: Top 10 Multi-Platform Social Networking Websites & Forums – September 2014.

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content Read the entire article here What and When Millennials Share on Social Media.

The most amazing thing happened to me this month. Read the entire article here 5 Tips To Create Viral LinkedIn & Social Media Content | LinkedIn.