Category: <span>Television</span>

Research: Viewers now prefer digital video to primetime TV! Read the entire article here: A Stark Choice: Traditional TV or Streaming Video?

Youth as a whole are watching less TV – and the decline appears to be accelerating. Read the entire article here: Are Young People Watching Less TV? (Updated #8211; Q1 2015 Data)

Ad buying agency Magna Global projects that the broadcast and cable will take a 7% decline from last year. Younger viewers going online for their video entertainment would have a lot to do with such a drop. Read the entire article here: TV networks ‘on the defensive’ as online video outlets take market share

Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings. Read the entire article here Introducing Search Response and Airings Data in TV Attribution – Analytics Blog

96% of Leading Millennials (26-31) are now regularly multitasking while watching TV, with their most common activities being browsing the web (45%) and text messaging (41%). Read the entire article here US TV Multitasking Behavior, by Generation.

While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending. Read the entire article here Video Consumption, Ad Dollars Continue to Favor TV Over Digital.

Commercial ratings cratered across broadcast and cable networks, marking the fifth straight month of double-digit declines for the industry.  …“we believe these terrible ratings trends are also indicative of changing viewership habits,” Read the entire article here TV ratings see double-digit declines for fifth straight month

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, Read the entire article here TV Multitasking Continues to Grow.