Despite all of the improvements retailers have made to shipping speed and product availability, many people still wait to buy. That means that a lot of December’s holiday shopping happens right before—and even after—Christmas, giving more reason for retailers to continue to drive store traffic from online and offline media throughout the season. Read the […]

  A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? Read the entire article here: Inside AdWords: 6 Online Video Insights from comScore to […]

How do you know what is resonating and who is listening to what you have to say? How are you reaching them? LinkedIn introduces analytics for publishing as a new way to answer these questions. Read the entire article here: New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | Official LinkedIn […]