Despite all of the improvements retailers have made to shipping speed and product availability, many people still wait to buy. That means that a lot of December’s holiday shopping happens right before—and even after—Christmas, giving more reason for retailers to continue to drive store traffic from online and offline media throughout the season. Read the […]

  A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? Read the entire article here: Inside AdWords: 6 Online Video Insights from comScore to […]

The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos the next-most commonly used. Read the entire article here: How-To Videos the Most Common Marketing Video Type Among SMBs

New research shows online video ads drive consideration, favorability, purchase intent, and sales. Read the entire article here: New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales – Think with Google

Last week, news broke that Google’s search volume is now dominated by mobile searches. Over 50% of all of Google’s queries worldwide is now done on mobile devices. Read the entire article here: Google: Mobile Search Volume Pass Desktop Searches Worldwide

Facebook confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube. Read the entire article here: Facebook tests video ads in budding YouTube challenge

How do you know what is resonating and who is listening to what you have to say? How are you reaching them? LinkedIn introduces analytics for publishing as a new way to answer these questions. Read the entire article here: New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | Official LinkedIn […]