Category: <span>Video</span>

Facebook rolls out the ability to stream videos from Facebook to your TV through devices like Apple TV or Google Chromecast. Read the entire article here: A New Way to Watch Videos From Facebook on Your TV | Facebook Newsroom

Digital video advertising budgets will grow over the next 12 months, say 65% of agencies and 42% of marketers involved in digital and mobile ads, per a Trusted Media Brands (TMB) survey Source: Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the Rewards

  A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? Read the entire article here: Inside AdWords: 6 Online Video Insights from comScore to […]

Research: Viewers now prefer digital video to primetime TV! Read the entire article here: A Stark Choice: Traditional TV or Streaming Video?

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research [pdf] conducted for the Huffington Post. Source: Facebook Live Video Awareness Highest Among 30-44-Year-Olds

Google announces Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Read the entire article here: Inside AdWords: Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

A new report from Viant indicates that while 30 second ads regained the lead in terms of ad share (51% of all ads in 2015), shorter ads had higher completion rates. Source: Video Ad Engagement Benchmarks, by Industry, in 2015

 

Animal themes and causes dominate the most shared video ads. Read the entire article here: The Most Shared Video Ads of 2015

Adwords advertisers now have a single, unified interface for Video, Search, and Display Ads from Google. Watch the video here.

Google no longer supports the small amount of YouTube buying happening on the DoubleClick Ad Exchange.  All video ads will be purchased on Adwords or the DoubleClick Bid Manager. Read the entire article here: DoubleClick Advertiser Blog: Focusing investments to improve buying on YouTube