The TrueView skippable ad format introduced a new question for advertisers: who chooses to watch an ad when they’re given the choice to skip? Read the entire article here: To Skip or Not to Skip – What Keeps People Watching? — Think with Google
London-based Ampere predicts a new advertising “arms race” between Facebook and YouTube, neck and neck in terms of audience sizes with around 1.4 billion to 1.3 billion monthly active users, respectively. Read the entire article here: Facebook gaining ground on YouTube in video ads, report says
As Facebook continues to push towards video views in its quest to take on YouTube, the company is increasingly looking at video as the next frontier. Read the entire article here: Facebook (FB) Sees Video as ‘the Next Frontier’ — Here’s What It Plans to Do About It
Online video is seeing explosive growth. According to eMarketer, U.S. online video ad spending is predicted to hit $7.77B this year, up from $5.96B in 2014. As advertisers devote more of their budgets to online video, the stakes become even higher for deciding where and how to invest in online video platforms. Read the entire […]
The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. Source: YouTube: 1 billion viewers, no profit – Yahoo Finance
Ad buying agency Magna Global projects that the broadcast and cable will take a 7% decline from last year. Younger viewers going online for their video entertainment would have a lot to do with such a drop. Read the entire article here: TV networks ‘on the defensive’ as online video outlets take market share
Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users. Read the […]
Now you can have face-to-face conversations with your friends and the people you care about via Messenger. Read the entire article here: Introducing Video Calling in Messenger | Facebook Newsroom
While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending. Read the entire article here Video Consumption, Ad Dollars Continue to Favor TV Over Digital.
YouTube remains the online video leader, but it’s far from the only star in an increasingly competitive field. Read the entire article here Google YouTube Service: Not The Only Web Video Star GOOGL NFLX – Investors.com.
Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). Read the entire article here: Video Ad Completion Rates, by Device Type, in 2014.
