Television executives are sounding the alarm. Todd Juenger, senior analyst with Bernstein Research, called the ratings declines “alarming” and “unprecedented”. Read the entire article here Broadcasters fear falling revenues as viewers switch to on-demand TV – FT.com.
Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact. Read the entire article here How Mobile Video Can Drive the Future of Brand Marketing – Think with Google.
ComScore recently announced the beta launch of comScore Video Metrix® Multi-Platform the media industry’s first syndicated measurement solution that provides unduplicated video audience reach and engagement across multiple platforms – desktop, smartphone, tablet and over-the-top (OTT) devices such as Smart-TV’s, Roku’s, X-Box’s etc.Read the entire article here: Solving the Multi-Platform Video Measurement Challenge – comScore, […]
The YouTube AdBlitz is back, which means that the Super Bowl ad season is officially underway. Here’s the full rundown of what you’ll find on this year’s AdBlitz channel: All of the commercials for 2015 are here: https://www.youtube.com/user/adblitz/adblitz
As consumers watch more and more videos created by brands, marketers are thinking more critically about their video strategies. And key questions arise about when and how often to use “branded video content” and “video ads.” Read the entire article here Blurred Lines Between Branded Video Content and Ads – Think with Google.
Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google.“In the month of August, on desktop viewing, they delivered about a billion more views than YouTube – which is pretty amazing,” co-founder and chairman emeritus Gian Fulgoni reveals to Beet.TV in this video interview. […]
Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, the smartphone reaches them more than any other device. Read […]
Mobile now accounts for more than one-quarter of online video views Read the entire article here Mobile Share of Online Video Views, Q1 2012-Q2 2014.
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information Read the entire article here: What Types of Brand Videos Do Consumers Want to Watch?.
41% of individuals involved with YouTube media buys are planning to increase their spending on the platform this year. Read more about it here: YouTube Draws Agencies’ Interest for Client Campaigns.
Some 186.1 million Americans watched online content videos last month, according to comScore, and almost 84% of them 155.7 million viewed content on Google Sites, driven primarily by YouTube Read the entire article here 5 in 6 Online Video Viewers Watched Content on YouTube in April.
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year, rivaling use of display (98%) and outpacing adoption of social (85%). Read the entire article here Almost All Digital Media Buyers With Larger Budgets Using Mobile, Video.
