Category: <span>YouTube</span>

The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more. Source: YouTube: 1 billion viewers, no profit – Yahoo Finance

Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star (“YouTuber”) Read the entire article here YouTube Stars More Influential Than Big-Screen Ones, Youth Say.

Television executives are sounding the alarm. Todd Juenger, senior analyst with Bernstein Research, called the ratings declines “alarming” and “unprecedented”. Read the entire article here Broadcasters fear falling revenues as viewers switch to on-demand TV – FT.com.

From a “super brawl” to a giant lion, yesterday’s big game was filled with many notable moments. That’s true on YouTube and Google too—people watched more game day ads and teaser videos on YouTube than ever before. Read the entire article here Official YouTube Blog: Shooting stars and puppy ads: How the world watched the […]

Here are the ads that grabbed our attention in 2014: See the ads here:  Official Blog: And this year’s top ads on YouTube are….

Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” Activia’s collaboration with Shakira. Read all the stats here The 10 Most Shared Video Ads of 2014.

Starting today, you’ll see a new home just for music on your YouTube app for Android, iOS and on YouTube.com that shows your favorite music videos, recommended music playlists based on what you’re into and playlists of trending music across YouTube. Read the entire article here Official Blog: Music on YouTube that hits the right […]

New rules coming to Google AdWords or AdWords Express in November will require third-party companies who manage Google’s advertising campaigns, to become more transparent. Read the entire article here: Google Tells Agencies To Be More Transparent 10/20/2014.

YouTube is funding new content from top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube. Read the entire article here Official Blog: Investing in creativity.

Everyday admissions people scratch their heads and wonder what is the ‘silver bullet’ that will bring more prospective students to their school. Recently I had my epiphany. Read the entire article here The Next Big Thing In Higher Ed Marketing | LinkedIn.

YouTube’s importance and value as a marketing channel, particularly where SEO is concerned, has expanded considerably. Google’s favouritism towards their own platform, alongside the continued focus on domain diversity within SERPs means YouTube can now be considered a scalable and easy way to get content ranking for some competitive terms, securing an eye-catching snippet in […]

You’ll soon be able to find videos you want more easily with the updated YouTube app for TV designed for the big screen, which will also bring you all the videos and playlists from channels. Read the entire article here: Official Blog: Coming soon: an easier-to-use YouTube app on your TV.