How Students Use Digital to Choose Schools – Google

Half of all prospective students use mobile devices to research higher education institutions, according to a study Google did with Nielsen this year. And Google’s internal data also indicates that by 2014, 40 percent of education search queries will happen on mobile devices. We encourage schools to optimize their mobile websites with tailored content and to take advantage of new advertising technologies that allow you to more effectively and efficiently reach mobile users.

Read the entire article at The Search for Knowledge: How Students Use Digital to Choose Schools – Think Insights – Google.