Solving the Multi-Platform Video Measurement Challenge – comScore, Inc

ComScore recently announced the beta launch of comScore Video Metrix® Multi-Platform the media industry’s first syndicated measurement solution that provides unduplicated video audience reach and engagement across multiple platforms – desktop, smartphone, tablet and over-the-top (OTT) devices such as Smart-TV’s, Roku’s, X-Box’s etc.Read the entire article here: Solving the Multi-Platform Video Measurement Challenge – comScore, Inc.