Thanks to Young Hispanic / AA Audience, Radio’s Reach Expands

Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2 million listeners aged 12 and older on an average weekly basis, an increase of more than half-a-million listeners from the same period last year.

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Radio’s Weekly Reach Continues to Expand.