- Consumers spend time researching on mobile: Consumers spend 15+ hours per week researching on mobile sites and apps. They visit websites 6 times on average in the purchase process.
- Mobile research begins with search: 48% of consumers start mobile shopping-related research using search engines, more than they start on branded apps or websites.
- Location proximity matters: 69% of consumers expect a business to be within 5 miles of where they’re located.
- Purchase immediacy is key: 55% of consumers want to purchase within an hour, 83% within a day.
- Mobile influences purchases across channels: Of those who made a purchase and researched on their phones, 82% purchased in-store, 45% bought online (desktop/tablet) and 17% purchased on mobile.
Read the entire article here: Inside AdWords: Consumers’ Mobile Path to Purchase: 5 key findings.
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