via 27 Things That Help and Hurt SEO – Webmaster Blog.
What to pay attention to:
- Title tags
- Meta Descriptions
- Clean URLs
- Images and Alt descriptions (also called alt tags)
- H1 tags
- Rel=Canonical
- Robots.txt
- Sitemaps
- Social sharing options
- Unique content
- Depth of content
- Matching content type to visitor expectations (text, images, video, etc.)
- Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
- Crawlability (AKA discoverability, so can we actually get to all your content)
- News – if you are actually a new site, submit for inclusion
What to skip:
- Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
- Duplicate URLs
- Overly long URLs (no set number, but you’ve all seen these)
- Cloaking (comes down to your intent, but risky business for sure)
- Link buying
- Selling links
- Link and like farms
- Three way links
- Content duplication content
- Auto following in social media
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