Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
- June 23, 2016
- Higher Education, Higher Education Digital Marketing
New research suggests that Millennials are heavily impacted by the views of friends and family. However, user-generated content – also long associated with Millennials – is perhaps even more influential.
Read the entire article here: Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
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