Multi-Screening in the US: The How and Why

45% of daily smartphone time is spent simultaneously with TV;

37% of daily laptop time is spent with TV; and

55% of daily tablet time is spent simultaneously with TV.

The main reasons for stacking, which accounts for 70% of simultaneous screen time, are:

• To fill time during the ad breaks (43%);
• To keep up with friends on social media, unrelated to the show (38%);
• Not primarily watching the TV, just have it on for background noise (36%);
• When someone else has chosen what’s on TV and it’s not really interesting (30%);
• When the respondent is busy and has other things that need to get done (26%); and
• When the respondent doesn’t find TV interesting enough to give it all their attention (21%).

via Multi-Screening in the US: The How and Why.