Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users.

Read the entire article here: Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

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