Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users.
Read the entire article here: Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization
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