Author Archives: Gary Steel

Mobile Pushes 2016 Online Holiday Spending Above $80 Billion – comScore, Inc

The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent…
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2017 Marketing Budget Trends, by Channel

Which channels are marketers going to be investing more – and less – in this year? Read the entire article here: 2017 Marketing…
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These Information Sources Are Considered Most Trustworthy by B2B Buyers

Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in…
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What’s the Read Rate for Emails in Gmail’s Promotions Tab?

Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5% Source: What’s the Read Rate for Emails in Gmail’s…
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