Author Archives: Gary Steel

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Facebook Ad CTR Up in Q4 2013

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January 23, 2014

Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Read the…

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3 Surprising Benefits Of Retargeting

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January 23, 2014

1) Heightened Brand Recall 2) Greater Engagement 3) Increased Conversion Read the entire article here: 3 Surprising Benefits Of Retargeting.

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How Students Use Digital to Choose Schools – Google

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January 17, 2014

Half of all prospective students use mobile devices to research higher education institutions, according to a study Google did with Nielsen this year.…

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Mobile: Almost 1 in 3 Google Organic Search Visits

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January 17, 2014

Smartphones and tablets combined to account for 32% of Google organic search visits during the fourth quarter Read the entire article here Almost…

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