Author Archives: Gary Steel

Analytics Tracking Display Impressions That Lead To Conversion

Now in Beta. Google Analytics is tracking display and video impressions that lead to a conversion. See the full Impact of Unclicked Display…
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Adwords Sitelinks Get A Facelift

The folks at Adwords continue to roll out 'enhancements' to the enhanced campaigns. Now the sitelinks have description control. Give your sitelinks additional…
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Google Update Today

This just in from SEO Roundtable. Keep your cool. SEO is like investing in stocks. Go for the long term. Webmasters Buzzing Update…
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Rich Snippets and Structured Data

We're doing a fair amount of experimenting with the new tools available on Rich Snippets. So far the 'Author' markup is proving to…
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