Author Archives: Gary Steel

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The Path to Better Measurement: Analytics and Attribution – Think with Google

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May 8, 2015

Analytics help you understand your customers' experience. Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels it's about…

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New Analytics for Publishing on LinkedIn: See Who’s Viewed Your Published Post | Official LinkedIn Blog

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May 8, 2015

How do you know what is resonating and who is listening to what you have to say? How are you reaching them? LinkedIn…

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Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

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May 8, 2015

Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014…

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Google Announces New Products In a LiveStream

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May 7, 2015

Watch the video here:

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