“Back To School” is “Back To YouTube” in 2014

To decide what to bring, college students are turning to haul videos on YouTube. These videos, featuring shoppers with their latest finds, started trending a few years back and are gaining in popularity. According to Google/YouTube data:

Searches for “back to school haul” on YouTube are up 70% this year.

Searches for “dorm hauls” on YouTube increase more than 2x in the first 10 days of August YoY.

YouTube creators are getting ahead of the game. Compared to 2013, twice as many back-to-school haul videos were posted in the first seven months of the year (chart 3).

Read the entire article here: A Report Card on Back to School: The Season’s Trends and What They Mean for Holiday – Think with Google.