B2B Marketers Shift Priorities From Generating Leads to Converting Them

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a…
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An Overview Of B2B Marketing In 2017

As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers…
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Watch Amazon – The Next Player In Search Advertising

Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products…
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