Edison Research: Big Changes In Teen Music Consumption
- October 24, 2014
- Online Research, Streaming Audio, Traditional Media
Years ago “owned music” and “broadcast radio” would once have made up 100% of teens’music listening time. Now it only accounts for just 56%. Encroachment from online radio/music pureplays (think Pandora or Spotify) and YouTube for music now account for significant portions of teen’s music-consumption time. It’s a peek into the future of media as the teens grow older.
Read the entire article here How Teenagers Are Actually Listening To Music – Edison Research.
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