Inside AdWords: 2014 Holiday Shopper Research: Shopping Never Sleeps

One third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m.1 That’s because shopping doesn’t stop once the mall closes. Today’s shopper spends more time than ever researching purchases online at all hours of the day; we’ve gone from midnight snacking to midnight shopping.

Read the entire article here:  Inside AdWords: 2014 Holiday Shopper Research: Shopping Never Sleeps.

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