Social Media: Word-of-Mouth The Winner for Millennials

Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads

Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

Read the entire article here: Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who Rely More on Ads.

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