Top 5 Metrics You’re Measuring Incorrectly

Traditional analytics are not only misleading, but often flat out wrong. With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers we need to take another look at:

1. Unique Visitors (Unique Browsers)
2. Conversion Rates
3. Engagement Metrics (Time Spent, Page Views, Video Completion Rate)
4. Total De-duplicated (Global) Audience
5. Viewable Impressions

Read the entire article here Top 5 Metrics You’re Measuring Incorrectly – comScore, Inc.