What New SEOs Don’t Know Unless You Tell Them From MOZ

• There are still a ton of markets where just the basics of SEO go a long way.
• Don’t get distracted by the latest developments in search if the basics aren’t in place.
• Brands that are getting by on their brand strength alone can be beaten by brand strength + SEO.
• Old/bad SEO information on the web means people are still learning and doing old/bad SEO, and we’re competing with them. Branding and positioning in SEO needs to take this into account.
• Clients don’t know who to trust or how to do SEO, so we have to educate them or we’ll lose them to shysters plus it is the right thing to do.
• Bad SEO gives all of us a bad reputation, so education within our community is important too.

Read the entire article here:

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber – Moz.