Author Archives: Gary Steel

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B2B Marketers Shift Priorities From Generating Leads to Converting Them

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October 30, 2017

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last…

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An Overview Of B2B Marketing In 2017

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September 26, 2017

As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. Read…

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Reviews And News

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September 22, 2017

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Watch Amazon – The Next Player In Search Advertising

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September 17, 2017

Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products and headline search…

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