Author Archives: Gary Steel

B2B Marketers Shift Priorities From Generating Leads to Converting Them

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last…
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An Overview Of B2B Marketing In 2017

As channels for reaching customers multiply, B2B companies are reprioritizing their marketing spends to more effectively reach and engage customers and prospects. Read…
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Watch Amazon – The Next Player In Search Advertising

Amazon offers three ad formats—sponsored products, headline search ads and product-display ads—that are purchased on a cost-per-click basis. Sponsored products and headline search…
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