Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers. What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer.
The simplest way to ensure that you are getting what you paid for is to ask your reseller to directly link your “Adwords” account with your “Google Analytics” account. The net prices that your Company is paying for Google products will appear in your Analytics reports.
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